Jireel in Our Garments – From Music Videos to Copenhagen Fashion Week
Jireel in Regarder Milliard – From Music Videos to Copenhagen Fashion Week
One of Sweden's biggest artists, Jireel , has not only taken the music scene by storm, but has also made a big impression in the fashion world. We are incredibly proud that Jireel, who has been a source of inspiration to so many, has chosen to wear our garments on several occasions.
During Copenhagen Fashion Week 2023, Jireel wore our black Balaclava , and he did it with the ease and style that only he can. For us, it is confirmation that our garments, which are created for the modern streetwear culture, really find a home with the right people.
Who is Jireel?
Jireel is one of Sweden's most prominent hip hop and R&B artists. He broke through as a teenager and has since become one of the most listened to artists in the country. With hits such as:
- "Cataleya"
- "Man of the Year"
- "Snap"
- "All mine"
Jireel has proven himself to be an artist of both talent and breadth . His music is characterized by modern production, accurate lyrics and a charisma that few others can match. It is this energy and authenticity that is also reflected in his style.
Jireel and Our Clothes – A Strong Bond
Jireel has worn several of our pieces over the years, both in his everyday life and in his music videos. One particular moment we are particularly proud of is when he wore our Grillz T-shirt in one of his music videos. That t-shirt quickly became a favorite among our customers, thanks in large part to the visibility and cred it received through Jireel.
When Jireel showed up at Copenhagen Fashion Week 2023 wearing our black Balaclava , it once again cemented our collaboration and his support for the brand. It is an honor to see him wear our pieces at one of Europe's most prestigious fashion weeks, where streetwear really gets the chance to shine.
A Style Icon and Source of Inspiration
Jireel is not just an artist – he is also a style icon who is constantly at the forefront of fashion. His ability to mix streetwear with a personal and modern twist makes him a role model for many young creators and fashion enthusiasts.
Jireel choosing to wear our garments shows that we create something that speaks to those at the forefront of both music and fashion culture. It is these types of collaborations that inspire us to continue to evolve and grow as a brand.
Proud of Jireel's Support
We are incredibly grateful for Jireel's support and trust in our garments. He is an artist who constantly sets new standards, both musically and stylistically, and we are proud to have a place in his wardrobe.
From music videos to Copenhagen Fashion Week , Jireel wears our garments with confidence and authenticity. That's exactly the energy we want our clothes to convey.
Wear Style Like Jireel
Want to create a look that exudes both streetwear and modern style? Discover our collections where function, comfort and design meet. Our garments are created to suit you whether you're on stage, out on the town, or like Jireel, setting trends during fashion weeks.
Thank you Jireel for wearing our garments – we look forward to continuing to create together!