ABOUT THE BRAND
Regarder Milliard is a Swedish street & luxury brand built on a simple idea to look beyond. Regarder Milliard translates to eyes on billions in French, but to us it’s more than just numbers. It’s a way of seeing the world, a reminder to aim higher, dream bigger, and never settle for less. To have eyes on billions is to believe that vision creates reality.
We blend street culture with modern elegance, combining clean design, bold energy, and timeless minimalism. Every garment is made with purpose and crafted from high quality, sustainable materials that feel as good as they look.